Why small businesses need to do influencer marketing

Importance of influencer marketingMost people have memories of commercials during their television shows or full-page photo ads in their magazines with celebrities posing with or endorsing a They were the original influencers, paid richly for their Today’s culture…

All About Membership: Conversation with Jim

All About Membership: Conversation with Jim

All About Membership: Conversation with Jim

AIKontent Review: AI powered social media drip campaigns

AIKontent Review: AI powered social media drip campaigns

I’m always on the lookout for new tools that can help me create better content and save time. One tool I recently tested was a piece of software called AIKontent. AIKontent is a SaaS platform that uses artificial intelligence to…

Online Tools for Busy Association Professionals

Online Tools for Busy Association Professionals

What tools do association executives use, and what are the pros and cons of each? Here are some tips, as told by association professionals.

The Post-Pandemic Association

The Post-Pandemic Association

How will organizations respond in a post-COVID-19 world? What are the challenges and opportunities facing Associations of all sizes. In this episode, the team discusses what the Association world may look like after the pandemic is over.

Social Media Strategies for Associations

Social Media Strategies for Associations

Whether you are a nonprofit, a membership organization, or an association, social media is a critical component of your overall marketing strategy. These days, it’s impossible to be successful in any business without building a strong social media presence. And…

How Associations Can Benefit from Mobile Apps

How Associations Can Benefit from Mobile Apps

Is your Association thinking about creating or updating your mobile application? Join us for a discussion about best practices for mobile application use for member organizations.

Weekly Podcast: Reach Your Members and Customers

Weekly Podcast: Reach Your Members and Customers

It is more important than ever to have high confidence your messages are actually reaching your membership. In this show, Lex, Suzanne, and Andy discuss the best ways to navigate through record high competition in getting the attention of business…

Hospitality Moving With the Punches

Hospitality Moving With the Punches

Suzanne, Lex, and Andy discuss how restaurants are “moving with the punches” amid constant changes from government mandates and consumer behaviors. For example, many states are challenged with ever-changing requirements and occupant percentages for reopening.

Members Only vs. Open Website

Members Only vs. Open Website

Lex and Andy discuss issues surrounding how and when to restrict access for members only.